Strategy for Sustainability
I’m currently reading ‘Strategy for Sustainability’ by Adam Werbach (Harvard) and am realizing also based on my own experience that Communication will play a key role in solving the dilemma most corporates are facing when running a number of sustainability programmes without linking these back to their core business strategy.
The result is a number of scattered, isolated activities and projects where neither people involved in the project nor external audiences can find a purpose.
I can only recommend you to read this book. For me it was a real eye-opener.
Here an interview with the Author:
Interestinly enough most corporates fear to communicate about the ‘green thing’ as a result – rather than trying to show more transparency they end up stepping back from communicating. Especially in the 24/7 virtual space, this creates issues since conversations will continue without you if you don’t join them.
Best wishes,
Mira
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