We’re calling on people around the world to organize an action on October 24 incorporating the number 350 at an iconic place in their community, and then upload a photo of their event to 350.org website.
And what does this 350 number even mean?
350 is the number that leading scientists say is the safe upper limit for carbon dioxide—measured in “Parts Per Million” in our atmosphere. 350 PPM—it’s the number humanity needs to get back to as soon as possible to avoid runaway climate change.
Kanal Consulting Group a US-based management firm has developed a 12 step guideline to Implement sustainability accross an organization.
As reported on greenbiz.com, they propose the list of steps to implement sustainability in order to improve the “bottom line and the environment”.
The list covers: Be coherent in what you do, have a proper strategy & model, get everyone on board and roll this out across departments.
Employee engagement seems to be one of the key components that are still perceived as challenging when it comes to implementing sustainability.
In a way it makes sense – we are dealing with individuals on whose motivation the success of the project depends. Coming up with a really motivating internal campaign to get everyone on board, opening up the plan so employees can propose their own ideas requires not only a lot of preparation but also a rethinking of the current thinking that is being done around sustainable development. Is it time for an open source approach for global companies?
After a long trip we finally arrived in Metz with our installation. The setup went faster than planned and also a big projector was put in place to project our e-tree animation on the wall of a big school. Everything seemed to go fine except for the Internet connection.
The e-tree project however depends on an internet connection since the animation is accessible via a website and connected with a twitter account.
After several hours of trying different connections, chasing the technical team and getting help from many different people, the official starting time of our project had passed and the stress level was rising. Since France Telecom was not willing to come and fix the problem someone had the idea of ringing doorbells at the nearby houses to see if anyone had a wifi connection we could use. After the second try it worked. A very kind neighbour came down to help us out with his connections – he even agreed to have a 100m cable being thrown from his balcony so we could get a direct connection at our both.
One hour later we finally had a good Internet connection and people could enjoy the animation. What a night! Luckily things went much smoother the day after in Brussels and since we were lucky with our location the tree was almost constantly occupied. During the 2 events over 700 messages where written on the e-tree ranging from simple expressions and messages to friends to thoughtful comments on world peace and philosophy. Try it yourself!
Here an interview that was done on our way between Metz & Brussels:
And here a video showing the e-tree in action in Metz:
I would like to invite you all to a multimedia installation that I’m putting in place with a group of artists. E-tree is an interactive project that will take place at the Nuit Blanche of Metz and Brussels the 2nd and 3rd of October 2009.
Visitors and people from the web will be able to insert text to our system, which will make a tree grow and messages will be visible on Twitter.
You can join us online the day we make the performance and participate online on the growing of the e-Tree.
Join us and express your own ideas!
Wanna see what other people write? Please follow: http://twitter.com/e_tree on Twitter
Practical info:
Metz: 02 October 2009 20pm – 02 am CET Lycée Louis Vincent (Metz, France)
Brussels: 03 October 2009 20pm – 02 am Mont des Arts/near the music museum (Bruxelles, Belgium)
For more info on this project, please visit www.e-tree.eu
The project team:
Jesús Azogue
Mira Bangel
Inge Mestdagh
Thomas Popovits
Steven Ramsdonck
David Cammaerts
James Davy
…and many nice people that are supporting us
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