Author Archive

Sustainability is getting boring… Let’s re-brand!

Noone really seems to have grasped what sustainability really stands for. One of those concepts that is so broad that anything could fit in and so complex that noone really knows how to transform it into something practical.

Especially corporates seem to be struggling in making sense of it and putting the topic in a context [...]

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Is packaging part of the problem or part of the solution?

One of our contacts from EUROPEN recommended this video which reflects in a viral – web friendly way the purpose of packaging.

When it comes to discussing sustainability and product development, packaging is often seen as an easy target for policy makers. There’s a public perception that packaging equals waste. So the more packaging, the [...]

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Iles de Paix commercial (in French)

La pub pas chère pour 5 eurospar ilesdepaix

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Courier by bike

How often did it happen that we have to send a video file to our client that takes hours to upload.
And that while the client is just a 20min drive away. But of course everyone is on the way to a meeting it’s rush hours so even a taxi courier couldn’t solve the issue. And [...]

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Hank the singing bottle

Just a nice viral video (part of a Friends of Glass sustainability campaign) to share with you. Merry Xmas to everyone!
Mira

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Pro-activeness or leadership?

I just read through an article on China Daily in which Marcos Fava Neves, professor of strategic planning and food chains at the School of Economics and Business, University of Sao Paulo, Brazil, proposes to add another dimension to the model of sustainabiltiy. Normally we consider the economic, social and environmental perspective (triple bottom line) [...]

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Are we capable of making rational choices?

When was the last time you made a rational choice as part of a complex decision? Thinking about it seriously, I’m not even sure that I’ve ever made one.
How is it possible to consider all possible factors and anticipate what option might be best with our little brain that has a limited amount of knowledge?
The [...]

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International Day of Climate Action

We’re calling on people around the world to organize an action on October 24 incorporating the number 350 at an iconic place in their community, and then upload a photo of their event to 350.org website.

And what does this 350 number even mean?
350 is the number that leading scientists say is the safe upper [...]

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A 12 step hypothesis

Kanal Consulting Group a US-based management firm has developed a 12 step guideline to Implement sustainability accross an organization.

As reported on greenbiz.com, they propose the list of steps to implement sustainability in order to improve the “bottom line and the environment”.

The list covers: Be coherent in what you do, have a proper strategy & model, [...]

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The e-Tree Experience @ Nuit Blanche

After months of hard work on our project, our e-tree team was present at Nuit Blanche Metz and Nuit Blanche Brussels this weekend.

After a long trip we finally arrived in Metz with our installation. The setup went faster than planned and also a big projector was put in place to project our e-tree animation on [...]

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