Noone really seems to have grasped what sustainability really stands for. One of those concepts that is so broad that anything could fit in and so complex that noone really knows how to transform it into something practical.
Especially corporates seem to be struggling in making sense of it and putting the topic in a context [...]
Kanal Consulting Group a US-based management firm has developed a 12 step guideline to Implement sustainability accross an organization.
As reported on greenbiz.com, they propose the list of steps to implement sustainability in order to improve the “bottom line and the environment”.
The list covers: Be coherent in what you do, have a proper strategy & model, [...]
What’s cradle to cradle? – I’m reading the book ‘cradle to cradle’ by Michael Braungart & William McDonough. Which is questioning some of the simple concepts that I have so far always taken for granted.
Cradle to cradle is giving the word ‘design’ a deeper meaning. Rather than looking at a visual aspect, it is about [...]
Here an interview from a Social Media presentation I gave at The Hub last week together with Oihana (eMarketeer at The Hub):
You may wonder what this post has to do with Sustainability: I do believe that the shift towards social media is not only important for Corporate Marketers. The fact that corporations have to become [...]
I’m currently reading ‘Strategy for Sustainability’ by Adam Werbach (Harvard) and am realizing also based on my own experience that Communication will play a key role in solving the dilemma most corporates are facing when running a number of sustainability programmes without linking these back to their core business strategy.
The result is a number of [...]
Open Source Ecology takes an open source approach to technology development with the aim to empower individuals to develop their own self-sufficient ecovillages without depending on supply chains, trademarks & corporations.
‘Factor E Farm’ provides a tool set that makes it possible for individuals to become self-sufficient. Tool set’s include instructions on how to create construction [...]
I’m speaking to more and more people that are trying to make sense of what they do and how it can benefit society & the environment as a whole.
It always starts with a dream, a broad idea of how it could look like in practise and lots of passion that gives people the drive to [...]
So, what’s the matter with this SUSTAINABILITY gibberish anyway?
How about this: sustainability is the issue which sets apart man and animal.
Animals DON’T CARE about sustainability above the level where they sustain their individual genes.
Ecological- or resource-sustainability issues don’t matter to them – as far as they are concerned, these issues don’t even exist.
Not even consciousness [...]
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