Noone really seems to have grasped what sustainability really stands for. One of those concepts that is so broad that anything could fit in and so complex that noone really knows how to transform it into something practical.
Especially corporates seem to be struggling in making sense of it and putting the topic in a context [...]
One of our contacts from EUROPEN recommended this video which reflects in a viral – web friendly way the purpose of packaging.
When it comes to discussing sustainability and product development, packaging is often seen as an easy target for policy makers. There’s a public perception that packaging equals waste. So the more packaging, the [...]
I just read through an article on China Daily in which Marcos Fava Neves, professor of strategic planning and food chains at the School of Economics and Business, University of Sao Paulo, Brazil, proposes to add another dimension to the model of sustainabiltiy. Normally we consider the economic, social and environmental perspective (triple bottom line) [...]
Kanal Consulting Group a US-based management firm has developed a 12 step guideline to Implement sustainability accross an organization.
As reported on greenbiz.com, they propose the list of steps to implement sustainability in order to improve the “bottom line and the environment”.
The list covers: Be coherent in what you do, have a proper strategy & model, [...]
What’s cradle to cradle? – I’m reading the book ‘cradle to cradle’ by Michael Braungart & William McDonough. Which is questioning some of the simple concepts that I have so far always taken for granted.
Cradle to cradle is giving the word ‘design’ a deeper meaning. Rather than looking at a visual aspect, it is about [...]
I’m currently reading ‘Strategy for Sustainability’ by Adam Werbach (Harvard) and am realizing also based on my own experience that Communication will play a key role in solving the dilemma most corporates are facing when running a number of sustainability programmes without linking these back to their core business strategy.
The result is a number of [...]
Einstein is said to have remarked: insanity is doing the same thing over and over again and expecting different results.
The new Happy Planet Index Report indicates that something like this could be driving the religion of endless growth, one of the central pillars of traditional economic thinking.
Driven by evolutionary instincts, which the writers of the [...]
So, what’s the matter with this SUSTAINABILITY gibberish anyway?
How about this: sustainability is the issue which sets apart man and animal.
Animals DON’T CARE about sustainability above the level where they sustain their individual genes.
Ecological- or resource-sustainability issues don’t matter to them – as far as they are concerned, these issues don’t even exist.
Not even consciousness [...]
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