I just read through an article on China Daily in which Marcos Fava Neves, professor of strategic planning and food chains at the School of Economics and Business, University of Sao Paulo, Brazil, proposes to add another dimension to the model of sustainabiltiy. Normally we consider the economic, social and environmental perspective (triple bottom line) [...]
Here an interview from a Social Media presentation I gave at The Hub last week together with Oihana (eMarketeer at The Hub):
You may wonder what this post has to do with Sustainability: I do believe that the shift towards social media is not only important for Corporate Marketers. The fact that corporations have to become [...]
A few weeks ago I went on a night walk with the local group of Friends of the Earth in Brussels. The activity was organized in the spirit of Earth Hour 2009 – an action initiated by WWF on March 28th 2009.
This was the core message of the campaign:
Our walk in Brussels went on for [...]
Twestival is a series of events that will take place on the 12th of February all around the world.
The aim is to raise at least about 4000USD per event so that one well can be built and give people in the developing world access to clean drinking water (this event supports the cause charity:water).
The [...]
TRASHed is an initiative by Global Inheritance.
This programme focusses specifically on events & festivals for younger people. The idea is to motivate the crowds to recycle an item that tends to create the biggest waste (in terms of volume) on most bigger festivals: Plastic bottles, cups and cans.
Some weeks ago I met Karel from the Webfabriek – a Webagency specialized in NGO web projects. Watch the interview…
Video: Treehugger
Nature does not stop where land ends. We all have heard about reefs that are being threatened due to over fishing, water pollution and other factors that cause damage under sea level. But have you ever thought about doing something about it?
Professor Wolf Hilbertz could be described as ‘architect of the ocean’. Together [...]
Ideaplants community activities