Noone really seems to have grasped what sustainability really stands for. One of those concepts that is so broad that anything could fit in and so complex that noone really knows how to transform it into something practical.
Especially corporates seem to be struggling in making sense of it and putting the topic in a context [...]
Here an interview from a Social Media presentation I gave at The Hub last week together with Oihana (eMarketeer at The Hub):
You may wonder what this post has to do with Sustainability: I do believe that the shift towards social media is not only important for Corporate Marketers. The fact that corporations have to become [...]
I’m speaking to more and more people that are trying to make sense of what they do and how it can benefit society & the environment as a whole.
It always starts with a dream, a broad idea of how it could look like in practise and lots of passion that gives people the drive to [...]
Ideaplants community activities