Ideaplants

Kanal Consulting Group a US-based management firm has developed a 12 step guideline to Implement sustainability accross an organization.

As reported on greenbiz.com, they propose the list of steps to implement sustainability in order to improve the “bottom line and the environment”.

The list covers: Be coherent in what you do, have a proper strategy & model, [...]

Here an interview from a Social Media presentation I gave at The Hub last week together with Oihana (eMarketeer at The Hub):

You may wonder what this post has to do with Sustainability: I do believe that the shift towards social media is not only important for Corporate Marketers. The fact that corporations have to become [...]