Ideaplants

I just read this article on BBC and thought it might be worth sharing.


In Glasgow, Scotland, Professor Andrew Mills and his team are developing a smart wrapping developed to detect ‘off food’. The wrapping changes colour when food goes bad. The team hopes to be able to avoid the enormous amounts off food we waste every day of which great parts could in fact still be eaten.


It sounds quite amazing, doesn’t it? >>> You check your fridge and within seconds you can tell what food you need to throw out. >>> No more off food in supermarkets that accidentally finds its way into your shopping basket… almost too good to be true.


Then there’s only to question what additives are actually being added to the wrapping. …and I wonder whether this also works in places like China, where especially meat contains chemicals, colour enhancers & sometimes even medication that has been given to animals to make them grow faster (ever heard about a chicken that can grow up in only 21 days?). I am very curious to see this invention hit the market.

Resource: BBC

One of our contacts from EUROPEN recommended this video which reflects in a viral – web friendly way the purpose of packaging.


When it comes to discussing sustainability and product development, packaging is often seen as an easy target for policy makers. There’s a public perception that packaging equals waste. So the more packaging, the more waste is being created. Only few people take into account that packaging also prevents waste and keeps the product safe in a purposeful way (if designed smartly).


Have a look at the video clip below developed by Elipso (the French plastic & flexible packaging association) that addresses this topic.