Jun 26 2009

How to catch the wing of a butterfly

Mira Bangel

I’m speaking to more and more people that are trying to make sense of what they do and how it can benefit society & the environment as a whole.


It always starts with a dream, a broad idea of how it could look like in practise and lots of passion that gives people the drive to make things happen. More and more people do dare to make the step and create a business around these ambitions. Dreamers transform into entrepreneurs and suddenly become part of a genre that is accepted and increasingly admired by society.


What people seem to lack and look for is very human support:
- A person that gives feedback like a mirror
- Some guidance in creating a good sales pitch
- Some ideas to complete the story
- Help with finance and getting the right people on board
- A well thought through and tangible Marketing plan
…and last but not least: Confidence





I find it personally very inspiring to listen to people’s ideas, help them develop their business model and help them to market their concept. I’ve now decided to help members at The Hub develop their ideas and explore the world of online Marketing. I look forward to exciting new ideas, people with big dreams and enough courage to make them happen.


Cheers,


Mira


Jun 21 2009

Caring and stuff

Hans Brucker

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So, what’s the matter with this SUSTAINABILITY gibberish anyway?

How about this: sustainability is the issue which sets apart man and animal.

Animals DON’T CARE about sustainability above the level where they sustain their individual genes.

Ecological- or resource-sustainability issues don’t matter to them – as far as they are concerned, these issues don’t even exist.

Not even consciousness itself distinguishes us from animals in a comparable way. I think it is accepted fact in the science community that capacities for suffering and awareness are gradual effects, which emerge with growing complexity of the nervous system and brain. Thus, consciousness is not a black and white kind of thing: a cat, dog or pig may have less of it than a human, but they do have a lot more than zero.

So, animals don’t care about sustainability. That’s why animal species DIE OUT. Always.

As it appears, there’s a fork ahead in the road for mankind. Man and Woman will decide to care about sustainability – or else. Sustainability is just a POTENTIAL after all, not a given.

To be human means to CARE about that potential not being wasted. To strive to rise awareness of the human condition to the level where sustainablility of the species is recognized as a central and critical issue. To pursue focus-shifting from throw-away baubles to goals and products worth being CARED about by beings sporting a human brain with a pulse.

Sorry to spoil the idyll, but that Prius we bought for peace of mind and the compost heap at the back of the garden where we always deposit those soaked and delicious tea leaves which had been flown in from India for us, they are surely nice and impress the neighbors to boot, but they’re also mostly show business, reinforcing cosiness in PRESENT HABITS.

FUTURE OPPORTUNITIES are great inspirators, though. So let’s get a little dreamy about this for a while: man as a species has the POTENTIAL TO LIVE and not die off like every other worm which ever existed. Hmmm!

Pouring a little more of that nice warm tea.

What’s this RUCKUS now? Doesn’t anybody on this rotten planet respect a dreaming philosopher any more?

The irritated mob’s screaming at me, furiously red-faced: I’m no stinkin’ worm you headblock, I’m the pride of creation and there’s a nice pie up there in the sky which will cuddle and save me, if I make goo-goo eyes at it long enough!!! Me and my friends we are telling this to each other all the time, so it is true!!!

Ah yes. The stuff in the sky allright.

Let’s take a look: stuff in the sky