Ideaplants

Here an interview from a Social Media presentation I gave at The Hub last week together with Oihana (eMarketeer at The Hub):

You may wonder what this post has to do with Sustainability: I do believe that the shift towards social media is not only important for Corporate Marketers. The fact that corporations have to become [...]

I’m currently reading ‘Strategy for Sustainability’ by Adam Werbach (Harvard) and am realizing also based on my own experience that Communication will play a key role in solving the dilemma most corporates are facing when running a number of sustainability programmes without linking these back to their core business strategy.

The result is a number of [...]