Posts Tagged ‘Sustainability’

Sustainability is getting boring… Let’s re-brand!

Noone really seems to have grasped what sustainability really stands for. One of those concepts that is so broad that anything could fit in and so complex that noone really knows how to transform it into something practical.

Especially corporates seem to be struggling in making sense of it and putting the topic in a context [...]

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Pro-activeness or leadership?

I just read through an article on China Daily in which Marcos Fava Neves, professor of strategic planning and food chains at the School of Economics and Business, University of Sao Paulo, Brazil, proposes to add another dimension to the model of sustainabiltiy. Normally we consider the economic, social and environmental perspective (triple bottom line) [...]

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A 12 step hypothesis

Kanal Consulting Group a US-based management firm has developed a 12 step guideline to Implement sustainability accross an organization.

As reported on greenbiz.com, they propose the list of steps to implement sustainability in order to improve the “bottom line and the environment”.

The list covers: Be coherent in what you do, have a proper strategy & model, [...]

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Why being ‘less bad’ is not good

What’s cradle to cradle? – I’m reading the book ‘cradle to cradle’ by Michael Braungart & William McDonough. Which is questioning some of the simple concepts that I have so far always taken for granted.

Cradle to cradle is giving the word ‘design’ a deeper meaning. Rather than looking at a visual aspect, it is about [...]

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Strategy for Sustainability

I’m currently reading ‘Strategy for Sustainability’ by Adam Werbach (Harvard) and am realizing also based on my own experience that Communication will play a key role in solving the dilemma most corporates are facing when running a number of sustainability programmes without linking these back to their core business strategy.

The result is a number of [...]

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